On Friday, Shares of Oracle Corporation (NYSE:ORCL), lost -2.80% to $37.55.
Oracle Corporation, declared that it has signed a contract to acquire Maxymiser, a leading provider of cloud-based software that enables marketers to test, target and personalize what a customer sees on a Web page or mobile app, substantially increasing engagement and revenue. Maxymiser optimizes over 20 billion customer experiences per month for brands such as Allianz, HSBC, Lufthansa, Tommy Hilfiger and Wyndham.
Oracle Marketing Cloud is already the fastest growing software platform for modern marketers in the world. The addition of Maxymiser to Oracle Marketing Cloud will strengthen the most comprehensive solution to manage marketing programs across all digital channels and across the customer lifecycle.
“Companies are increasingly seeking innovative ways to differentiate their brands while increasing both ROI and loyalty based on optimized customer experiences,” said Thomas Kurian, President, Product Development, Oracle. “Together with Maxymiser, Oracle Marketing Cloud enables enterprises to stop guessing and start delivering what customers want across all digital channels and devices.”
Oracle Corporation develops, manufactures, markets, sells, hosts, and supports database and middleware software, application software, cloud infrastructure, hardware systems, and related services worldwide.
Shares of Mastercard Inc (NYSE:MA), declined -4.10% to $90.68, during its last trading session.
First Tech Federal Credit Union declared a pilot program with MasterCard that will enable First Tech employees to authenticate and verify transactions using facial recognition and fingerprint biometrics.
Dubbed “Selfie Pay,” by industry observers, this initial test will be conducted in a closed environment where First Tech employees will use artificial funds and biometrics. The pilot will test the potential of delivering greater security and convenience to First Tech’s U.S. cardholders by verifying identity via facial photographs or fingerprint scans conducted on smartphones. This technology will enhance the ease and convenience that Americans have come to expect when using credit and debit cards for online purchases while leveraging advanced technologies to assist ensure payment security.
“A recent MasterCard survey found that 83 percent of consumers are excited about new secure technologies assisting to protect their financial information. In the same survey, three-fourths (75 percent) of consumers stated that they have heard of biometric payments,” said Catherine Murchie, Senior Vice President of U.S. Processing, Network & Enterprise Security Solutions for MasterCard. “We’re excited to be on the cutting edge of exploring biometrics and engaged in the first U.S. pilot with First Tech Federal Credit Union.”
MasterCard Incorporated, a technology company, provides transaction processing and other payment-related products and services in the United States and internationally. The company facilitates the processing of payment transactions, counting authorization, clearing, and settlement, in addition to delivers related products and services. It also offers value-added services, such as loyalty and reward programs, and information and consulting services.
Finally, Time Warner Inc (NYSE:TWX), ended its last trade with -1.62% loss, and closed at $72.70.
Time Warner Inc. Executive Vice President and Chief Financial Officer Howard Averill recently declared that Priya Dogra has been named Senior Vice President, Mergers and Acquisitions. In this role, Ms. Dogra will oversee Time Warner’s global mergers and acquisitions efforts to progress the Company’s long-term corporate strategies and assist define capital allocation precedingities.
In announcing Ms. Dogra’s appointment, Mr. Averill said: “We are thrilled that Priya will now lead our M&A group. She has been instrumental in originating, evaluating and executing critically important transactions across the Company. Given her deep understanding of the industry, strong transaction execution skills and collaborative nature, we couldn’t hope for a more effective leader for this group.”
Preceding to joining Time Warner, Ms. Dogra was a Vice President in the Technology, Media and Telecom investment banking group at Citigroup where she spent seven years based out of the New York, London and Toronto offices covering numerous clients such as Time Warner, Sony, Discovery and Bertelsmann, and advising on a broad range of transactions counting acquisitions, divestitures and financings.
Time Warner Inc. operates as a media and entertainment company in the United States and internationally. It operates through three segments: Turner, Home Box Office, and Warner Bros. The Turner segment owns and operates a portfolio of cable television networks and related properties that offer entertainment, sports, kids, and news programming on television and digital platforms for consumers.
DISCLAIMER:
This article is published by www.wsnewspublishers.com. The Content included in this article is just for informational purposes only. All information used in this article is believed to be from reliable sources, but we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, or reliability with respect to this article.
All visitors are advised to conduct their own independent research into individual stocks before making a purchase decision.
Information contained in this article contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, counting statements regarding the predictable continual growth of the market for the corporation’s products, the corporation’s ability to fund its capital requirement in the near term and in the long term; pricing pressures; etc.
Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, aims, assumptions, or future events or performance may be forward looking statements. Forward-looking statements are based on expectations, estimates, and projections at the time the statements are made that involve a number of risks and uncertainties, which could cause actual results or events to differ materially from those presently anticipated. Forward looking statements may be identified with such words as expects, will, anticipates, estimates, believes, or by statements indicating certain actions may, could, should/might occur.
