On Thursday, Shares of Twitter, Inc. (NYSE:TWTR), lost -0.09% to $34.66.
Twitter Inc. is working on a marketing campaign to better explain how to use its services, people with knowledge of the effort said, according to Bloomberg.
The company, which is in the middle of a search for a new chief executive officer, wants use the campaign to show the public the benefits of Twitter, said the people, who asked not to be identified because the plan hasn’t yet been declared. It’s the first major campaign by Twitter to promote its own products. Twitter is also developing a new feature — called Project Lightning internally — that will organize content around live events. Bloomberg Reports
The moves are aimed at battling the perception that Twitter is mainly a gathering place for celebrities, politicians and journalists. Twitter is making the changes during CEO Dick Costolo’s last weeks at the company. Jack Dorsey, a former CEO and co-founder, will step in starting July 1 on an interim basis while the board searches for a permanent replacement. Bloomberg added.
Twitter, Inc. operates as a global platform for public self-expression and conversation in real time. It offers various products and services for users, counting Twitter that allows users to create, distribute, and discover content; and Vine and video, a mobile application that enables users to create and distribute short looping videos.
Shares of Fifth Third Bancorp (NASDAQ:FITB), inclined 0.81% to $21.13, during its last trading session.
Fifth Third Bancorp, (Chicago) received the prestigious Community Service Award from the Illinois Bankers Association (IBA) for its many efforts to assist the communities it serves, especially through its “Honoring Our Veterans” campaign. The IBA is a trade association dedicated to fostering a favorable business climate for the banking industry in Illinois. The award declaration came during the IBA’s Annual Conference at the Peoria Civic Center and Peoria Marriott Pere Marquette.
Utilizing an integrated mix of public relations, marketing, earned media relations, social media and internal communications, Fifth Third Bank’s efforts to assist provide veterans and military families with college scholarships, care packages, house remodeling, free pet adoptions, and training for support dogs, culminated on Veterans Day, when more than 200 veterans received either jobs or solid job leads at the Bank’s *first-of-its-kind* Hiring Fair for veterans.
“The Illinois Bankers Association created our ‘Community Service Award’ 13 years ago to recognize those Illinois banks that truly stand out as cornerstones of their communities. Our selection committee of bankers and business leaders was very impressed with the community efforts of Fifth Third Bank, especially for their extensive involvement with the military and veterans,” said Illinois Bankers Association President and CEO Linda Koch.
“Fifth Third Bank greatly appreciates this honor. We have a distinguished history of working to assist our communities through a number of initiatives in the areas of hunger relief, cancer research, and financial literacy and empowerment. We’re especially happy to be recognized for our tireless work to honor our veterans and military families, who need assistance on a number of fronts, especially when it comes to job and educational opportunities,” said Robert A. Sullivan, President and CEO of Fifth Third Bank Chicago. “To be recognized by our peers as a financial institution that goes “above and beyond” in service to its community is both gratifying and humbling.”
Fifth Third Bancorp operates as a diversified financial services company in the United States. It operates through four segments: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors.
Financial stocks were broadly higher Thursday’s afternoon with the NYSE Financial Sector Index nearly 0.7% and the S&P Financial 100 Index also climbing 0.7%.
Among Financial stocks, The Bank of New York Mellon Corporation (NYSE:BK), ended its last trade with 0.28% gain, and closed at $43.27.
The Bank of New York Mellon Corporation, an investment company, provides financial products and services to institutions, corporations, and high net worth individuals in the United States and internationally. It operates through two segments, Investment Administration and Investment Services.
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