On Wednesday, Shares of AT&T, Inc. (NYSE:T), gained 0.37% to $34.80.
@SummerBreak, the real-time social media reality show, will return on June 21, 2015 for a third season. Social media at its core, @SummerBreak is the new model of youth entertainment created for the mobile-centric, socially-connected Millennial and Gen Z. @SummerBreak is sponsored by AT&T, and produced by The Chernin Group, together with Fullscreen and Astronauts Wanted.
Following a group of Los Angeles teenagers during the best summer of their lives, the series looks like television, but doesn’t behave like television because it employs planned, platform-specific engagement as fans and featured talent directly interact. With a production team following their every move this summer, the teens’ experiences will be shared the same way they are in real life: on Snapchat, Twitter, Tumblr, Instagram, YouTube, Periscope, We Heart It and Facebook.
“When we started @SummerBreak with the Chernin Group, it was admittedly a big experiment, but we’ve reached millions of young Millennials and Generation Z in the first two years. Our success has really hinged on the ability to reach these young customers authentically and on their terms,” said David Christopher, chief marketing officer, AT&T Mobility.
Unlike traditional reality shows filmed months before airing with elaborate scripts and editing, @SummerBreak is designed around authenticity— immersing followers in the drama as it unfolds and offering unprecedented access to the characters and their stories.
AT&T Inc. provides telecommunications services in the United States and internationally. The company operates through two segments, Wireless and Wireline. The Wireless segment offers data and voice services, counting local, long-distance, and network access services, in addition to roaming services to youth, family, professionals, small businesses, government, and business customers.
Shares of Exxon Mobil Corporation (NYSE:XOM), remained flat to $84.73, during its last trading session.
U.S. oil prices settled with a loss of a nickel on Wednesday, mostly recovering from the dive they took in the wake of a weekly report that showed an unpredictable climb in gasoline inventories and a sizable enhance in stockpiles at the futures delivery hub in Oklahoma.
US benchmark West Texas Intermediate for delivery in July slipped five cents to US$59.92 a barrel on the New York Mercantile Exchange. European benchmark Brent oil for August delivery added 17 cents at US$63.87 a barrel in London.
Commercial oil stocks in the US fell by 2.7 million barrels in the week ending June 12, marking the seventh straight weekly decline, according to data from the US Department of Energy.
Exxon Mobil Corporation explores for and produces crude oil and natural gas in the United States, Canada/South America, Europe, Africa, Asia, and Australia/Oceania. It also manufactures and markets commodity petrochemicals, counting olefins, aromatics, polyethylene and polypropylene plastics, and specialty products; and transports and sells crude oil, natural gas, and petroleum products.
Finally, Target Corp. (NYSE:TGT), ended its last trade with 1.40% gain, and closed at $82.10.
The retailer Target is cutting another 140 jobs at its headquarters and eliminating 50 other unfilled jobs, according to AP.
The Minneapolis-based company says it is trying to simplify and streamline its organization.
Target Corp. said in March that it would lay off 1,700 workers, mostly in Minneapolis, and eliminate 1,400 open positions. Those cuts were part of a restructuring plan intended to eliminate $2 billion in spending over the next two years. The company wants to invest that money in its online operations and other areas as it tries to become more nimble and innovative. AP Reports.
In addition, the retailer laid off more than 17,000 people when it closed all of its stores in Canada this year. AP added.
Target Corporation operates as a general merchandise retailer in the United States and Canada. It offers household essentials, counting pharmacy, beauty, personal care, baby care, cleaning, and paper products; music, movies, books, computer software, sporting goods, and toys; electronics, such as video game hardware and software; and apparel for women, men, boys, girls, toddlers, infants, and newborns, in addition to intimate apparel, jewelry, accessories, and shoes.
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