On Tuesday, Nielsen NV (NYSE:NLSN)’s shares gained 0.47% to $44.51.
Nielsen NV (NYSE:NLSN) that it is partnering with Tencent Holdings Ltd to bring its Digital Ad Ratings service to China in a move that will accelerate growth of digital advertising spend in the market
Nielsen said it is launching its Digital Ad Ratings, which tracks unique users, reach and frequency of a digital ad across computers, tablets and smartphones for the first time in China.
The online gaming company Tencent, which also operates the popular mobile messaging app WeChat with 500 million monthly active users, has been making a big push to enhance its advertising revenue especially through mobile.
Nielsen will measure an ad campaign in a combination of surveys, comprising of 46,000 Chinese consumers, and aggregated, anonymous data from Tencent’s hundreds of millions of active users.
Nielsen N.V. operates as an information and measurement company. The company provides media and marketing information, analytics, and manufacturer and retailer expertise about what and where consumers buy, read, watch and listen. Its Buy segment provides data on retail measurement services, such as market share and competitive sales volumes; insights into distribution, pricing, merchandising, and promotion; consumer panel measurement, which offers insight into shopper behavior and customer segmentation; and consumer intelligence and analytical services for decision making in development and marketing cycles. The company’s Watch segment provides viewership and listening data, and analytics primarily to the media and advertising industries for television, radio, digital and mobile viewing, and listening platforms.
Autodesk, Inc. (NASDAQ:ADSK)’s shares dropped -0.59% to $53.92.
Autodesk, Inc. (ADSK) declared the pricing of two series of its notes in an aggregate principal amount of $750 million in an underwritten, registered public offering. Of these notes, $450 million will mature on June 15, 2020 and will bear interest at an annual rate of 3.125 percent, and $300 million will mature on June 15, 2025 and will bear interest at an annual rate of 4.375 percent. The offering is predictable to close on June 5, 2015, subject to customary closing conditions.
Autodesk intends to use the net proceeds from the sale of the notes for general corporate purposes, counting working capital, capital expenditures, acquisitions and planned transactions and stock repurchases.
Autodesk, Inc. operates as a design software and services company worldwide. The company’s Architecture, Engineering and Construction segment offers Autodesk Building Design Suites to manage various phases of design and construction; Autodesk Revit products that provide model-based design and documentation systems; Autodesk Infrastructure Design Suites; AutoCAD Civil 3D products that offer a surveying, design, analysis, and documentation solution; and AutoCAD Map 3D software, which offers direct access to data needed for infrastructure planning, design, and administration.
At the end of Tuesday’s trade, Etsy Inc (NASDAQ:ETSY)‘s shares surged 7.60% to $15.99.
Etsy Inc (ETSY) shares were up more than 7 percent on Tuesday, potentially due to the stake Tiger Global Administration LLC has taken in the company.
Tiger Global revealed the stake in the early part of Monday’s after-hours trading session. The hedge fund bought an equity size of 6,724,649 million shares, which accounts for 6 percent of the outstanding shares.
Etsy, Inc. operates a marketplace where people connect, both online and offline, to make, sell and buy goods. The Company operates at the center of macroeconomic trends in online and mobile commerce, employment, consumption and manufacturing. Its sellers offer goods in online retail categories, counting jewelry, stationery, clothing, home goods, craft supplies and vintage items. The Company supports a range of artists, makers, designers and collectors.
Amazon.com, Inc. (NASDAQ:AMZN), ended its Tuesday’s trading session with 0.47% gain, and closed at $425.48.
Amazon.com, Inc. (AMZN) declared plans to open a fourth Texas fulfillment center in Dallas. Since launching its first fulfillment center in Texas, Amazon has created over 3,500 full-time jobs, invested more than $400 million in the state, and continues to grow its operations to meet customer demand. Amazon’s other Texas fulfillment centers are located in Coppell, Haslet, and Schertz.
Amazon employees at the 500,000 square-foot Dallas fulfillment center will process smaller items, such as books, electronics and consumer goods.
In addition to competitive wages, Amazon offers hourly employees innovative programs like Career Choice, where the company will pre-pay up to 95 percent of tuition for courses related to in-demand fields, regardless of whether the skills are relevant to a career at Amazon. Since the program’s launch, employees are pursuing degrees in game design and visual communications, nursing, IT programming and radiology, to name a few.
Amazon.com, Inc. operates as an online retailer in North America and internationally. It operates in two segments, North America and International. The company serves consumers through retail Websites, such as amazon.com and amazon.ca, which primarily comprise merchandise and content purchased for resale from vendors and those offered by third-party sellers.
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