On Wednesday, Shares of Nielsen N.V. Ordinary Shares (NYSE:NLSN), lost -0.26% to $46.82.
Nielsen, declared the results of a sales effect study that examined radio’s return on advertising spend in four retail categories. The four categories comprised Department Stores, Home Improvement Stores, Mass Merchandisers and Quick Service Restaurants (QSR).
When brands invest in radio advertisement, they experience higher consumer engagement as illustrated by the study results. Depending on the category, radio exposure led to raised sales, foot traffic and dollars spent per shopper. Hispanic consumers led all categories measured in total spend and drove raised sales ranging from 9% to 49%.
Nielsen’s research revealed that radio exposure led to noteworthyreturn on advertising investment for each category. Department Stores saw the highest return of $17.00 to $1.00 and practiced a 10% improvement in sales. Mass Merchandisers saw a $16.00 to $1.00 return. Home Improvement stores practiced a $10.00 to $1.00 return while the return for Quick Service Restaurants was $3.00 to $1.00.
Nielsen Holdings plc operates as an information and measurement company. The company provides media and marketing information, analytics, and manufacturer and retailer expertise about what and where consumers buy, read, watch, and listen.
Shares of AFLAC Incorporated (NYSE:AFL), declined -1.27% to $59.74, during its last trading session.
Aflac, declared that the company has been recognized for the 10th time by Black Enterprise Magazine as one of the 40 Best Companies for Diversity. According to Black Enterprise, Aflac merits inclusion on the list by demonstrating best practices through the company’s diverse representation within its employee base, senior administration ranks, corporate board and supplier pools.
“At Aflac, we believe that maintaining a diverse workforce is the best way to succeed in a diverse marketplace,” Aflac Chairman and CEO Dan Amos said. “We are proud and happy that Black Enterprise has selected Aflac for this noteworthy recognition for the 10th time, as it validates our efforts to acknowledge the benefits of living among such a uniquely diverse population.”
In compiling this year’s list, the Black Enterprise research team sent surveys to more than 1,000 of the largest publicly traded companies and global companies with noteworthyU.S. operations. This year, Black Enterprise gained support from the Executive Leadership Council, the pre-eminent organization of current and former CEOs, board members, senior executives and leading entrepreneurs, in producing its list.
Aflac Incorporated, through its partner, American Family Life Assurance Company of Columbus, provides supplemental health and life insurance products. It operates through two segments, Aflac Japan and Aflac U.S.
Finally, XPO Logistics Inc (NYSE:XPO), ended its last trade with 0.26% gain, and closed at $27.38.
XPO Logistics, declared that it has extended its formerly declared tender offer to purchase all of the outstanding shares of common stock of Con-way Inc. (“Con-way”) (CNW) for $47.60 per share in cash (the “Offer”). The Offer will now expire right away after 11:59 p.m., New York City time, on October 16, 2015, unless it is further extended. All other terms and conditions of the Offer remain unchanged.
The Offer has been extended to allow additional time for the satisfaction of the Antitrust Condition, as defined in the Offer to Purchase, dated September 15, 2015, as amended (the “Offer to Purchase”), and specifically to receive the approval of the Offer and the merger from the Mexican Federal Commission on Economic Competition. As formerly revealed, the mandatory waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended, has been terminated, and the Offer has been cleared unconditionally under the Dutch Competition Act of 22 May 1997, as amended.
The completion of the Offer remains subject to certain other customary terms and conditions set forth in the Offer to Purchase and other related materials by which the Offer is being made.
XPO Logistics, Inc. provides transportation and logistics services primarily in the United States. The company operates through two segments, Transportation and Logistics. The Transportation segment provides truckload, less-than truckload and intermodal brokerage, and last-mile delivery logistics services under the brands XPO Logistics, XPO Last Mile, and Pacer; and time-critical, time-sensitive, or high precedingity freight shipment services under the brand names XPO Express, XPO NLM, and XPO Air Charter.
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