During Thursday’s Afternoon trade, Shares of International Business Machines Corp (NYSE:IBM), inclined 2.26% to $144.17. The firm opened its current trade at $141.74, and as of now, it is trading at $144.19. The total volume traded for the day is 3.23M shares, as compared to its average daily volume of 4.40M shares. The stock is floating in a range of $141.62 - $145.07. The stock hold a the market capitalization of $138.24B
Today, IBM (NYSE: IBM) declared that it is empowering marketers to easily deliver personalized experiences based on customers’ behaviors and preferences. IBM Universal Behavior Exchange, a key component of IBM Marketing Cloud, allows marketers to easily connect data across their solutions to assist them better understand and engage with their customers in the moment.
As customer expectations have raised so has the complexity of the marketing environment – more channels, more devices, more solutions and more data. In some companies, marketers are working with more than 30 different systems. The ability to easily connect the data stored in these solutions is key to delivering exceptional experiences across the buyer journey. IBM Universal Behavior Exchange, a cloud based service, allows marketers to easily connect data across their solutions assisting them create more personalized and relevant interactions. Insights generated from the exchange will assist marketers drive more effective campaigns on Facebook and across the Web.
“On a daily basis, our marketing systems process countless customer data points, counting visitor preferences on exhibits and special events,” said Rosie Judd, Director of Digital Media for Georgia Aquarium. “With this launch, we see how IBM is addressing the industry pain point of collecting and analyzing this customer data, and ultimately assisting small marketing teams such as Georgia Aquarium’s, be more efficient and stay focused on customer-centric campaigns that deliver memorable experiences.”
UBX is supported by an open ecosystem of certified partners that comprise social, mobile, CRM and paid advertising solutions. At launch, this ecosystem comprises leaders such as MediaMath, Spredfast, MutualMind, SugarCRM and Exchange Solutions.
“IBM is making it simpler for brands to better understand how their customers prefer to engage,” Mike Lamb, President, Commercial, MediaMath. “We see the opportunity in connecting advertiser data to other channels to create more timely and relevant interactions. It’s this level of partnership with IBM that demonstrates a major step towards true customer-centric marketing.”
International Business Machines Corporation provides information technology (IT) products and services worldwide. The company’s Global Technology Services segment provides IT infrastructure and business process services, such as outsourcing, processing, integrated technology, cloud, and technology support.
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