On Friday, Shares of Rite Aid Corporation (NYSE:RAD), lost -0.51% to $6.80.
Rite Aid Corporation’s new marketing campaign to stop the flu goes right to the heart of where most people actually get sick – at work. The campaign, created by Rite Aid’s long-time agency MARC USA, is built around the insight that it’s important to protect yourself from the flu because others around you don’t and that Rite Aid gives you more tools to protect yourself with flu shots in store and at the workplace.
In 15 and 30 second TV spots now airing, we watch as a sneezing, wheezing colleague blows out his birthday candles at an office celebration. Co-workers cringe as he tries to pass out pieces of cake. Even the lady in the “I love cake” t-shirt runs in fear as a super reminds us that 63% of co-workers don’t get a flu shot (according to a 2014 CDC study*).
The message is echoed in radio, print, digital and in-store assets with calls to action like: “Get your flu shot – 65% say they would fly with the flu” and “Get your flu shot – 33% don’t wash their hands after sneezing.” Worse yet, at least one in four will come to work sick. So, the only way to be protected is to get a flu shot.
It’s a message that resonates strongly with those in the workplace charged with protecting employee health and wellness in addition to productivity. Rite Aid SVP of Marketing John Learish reports that the number of the flu shots Rite Aid administered last year at onsite workplace clinics grew significantly. “We believe there’s great opportunity to continue to grow this service, and we’re making it easier than ever for employee benefits managers and HR staff to set up clinics and get the word out to their employees.”
Rite Aid Corporation is a retail drugstore chain. The Company sells prescription drugs and a range of other merchandise, which are referred to as front-end products. The Company’s drugstores’ primary business is pharmacy services.
Shares of Hewlett-Packard Company (NYSE:HPQ), declined -0.99% to $25.01, during its last trading session.
Hewlett-Packard Company declared three new enterprise class LaserJet printers that deliver raised protection against malicious attacks. The stronger security is part of a broader HP strategy to provide the deepest security across PCs and printers.
“Protecting against security breaches is one of the biggest challenges our customers face,” said Tuan Tran, vice president and general manager, LaserJet and Enterprise Solutions business, HP. “HP is assisting customers secure their devices, documents and data by defending our enterprise printers with the strongest protection in the industry.”
Hewlett-Packard Company is a global provider of products, technologies, software, solutions and services to individual consumers, small- and medium-sized businesses (SMBs) and large enterprises, counting customers in the government, health and education sectors. The Company offers IT industry’s broadest portfolios of products and services that bring infrastructure, software, and services through innovation to enable its customers to create value and solve business problems.
Shares of CSX Corporation (NYSE:CSX), inclined 0.49% to $26.52, during its last trading session.
CSX Corporation will release third-quarter financial and operating results on Tuesday, October 13, 2015, after the market close.
The company will host an earnings conference call from 8:30 a.m. to 9:30 a.m. Eastern Time on Wednesday, October 14, 2015 via teleconference and a live audio webcast.
CSX Corporation (CSX), together with its auxiliaries, is a transportation company. The Company provides rail-based transportation services, counting traditional rail service and the transport of intermodal containers and trailers. The Company has three lines of business: merchandise business, coal business and the intermodal business.
Finally, E I Du Pont De Nemours And Co (NYSE:DD), ended its last trade with 1.08% gain, and closed at $48.55.
Du Pont Microcircuit Materials (DuPont) was granted the 2015 Solar Industry Award in the photovoltaic (PV) Materials category for its DuPont(TM) Solamet(R) PV19x series of PV metallization pastes, designed to assist boost the power output of solar panels, lower overall system costs and improve the return on investments in solar energy systems. The company accepted the award during a ceremony held at the European PV Solar Energy Conference in Hamburg, Germany, last week.
Now in their 5th year, the Solar Industry Awards, organized by leading PV trade publication International Solar, recognize the whole value chain and the people, products and services that are innovating manufacturing and product approaches that have the potential to change the way we live.
DuPont(TM) Solamet(R) PV19x series photovoltaic metallization pastes are tailored to optimize the efficiency with which solar cells convert sunlight into electricity. Solamet(R) PV19A, the first product in the PV19x series, is a front side silver paste based on DuPont’s proprietary technology. It enhances the power output of solar cells by assisting to enable fine line printing and minimize shading on the surface of the solar cells, while maintaining superior electrical conductivity. It also is designed to offer wider processing latitude during manufacturing, which means cost savings result from higher yields, and tighter cell distribution is shifted toward higher efficiency.
DuPont is actively developing variants of the new Solamet(R) PV19x series aimed at boosting solar cell efficiencies even further.
E I. du Pont de Nemours and Company (DuPont) is a science and technology-based company. The Company’s auxiliaries and associates conduct manufacturing, seed production or selling activities and distribute products manufactured by the Company. The Company’s segments comprise Agriculture, Electronics & Communications, Industrial Biosciences, Nutrition & Health, Performance Materials and Safety & Protection.
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