VeraViews, part of Verasity ecosystem and an open ledger advertising platform and partnership with Alkimi Exchange, a decentralized ad exchange company. Both companies offer blockchain-based solutions to deal with common challenges in digital Advertising, especially with regard to transparency and efficiency.

players in the digital The advertising sector was calling for more transparent practices for years. Although increased tracking abilities And sophisticated ad networks, advertisers often don’t know Where their ads are placed or whether real people They watch.

the new The partnership promises to address these issues by incorporating “proof-of-of-view(PoV) Fraud Identification technology Inside El Kemy For Exchange system. Specifically, Alkimi publishers can now take advantage of the VeraViews ad package access new Verified audiences and publishers within VeraViews network. VeraViews can now access new demand and monetization through Alkimi Exchange advertising partner network.

Ben Botley, CEO and Co-Founder of Alchemy Exchange, in A recent press release said:

Our cooperation stands for mutual understanding of our industry future and a shared commitment to drive continuous growthformation new tracks, redefining boundaries of What is it possible. We are planning a course towards a more Integrated, responsive and smart digital Advertising landscape.

Elliot Hill, Verasity’s Chief Marketing Officer, highlighted the following:

integration represents one of the first times Two decentralized advertising projects have combined to support transparency in one of The world’s largest industries - digital Advertising. Partnership and integration can transform the digital Supply chain and blockchain advertising technology on The map as really helpful technology for Transparency and fraud prevention initiatives.

larger effects in Advertising and blockchain

Partnership can refer to temporary step towards some solution of The most stable in the advertising industry problems, including fraudulent clicks, viewability issues, and ambiguous supply chain. in factAccording to a report issued by Watchmanan estimated 25% of everyone online Ad views come from non-human actors, also known as bots - with Some estimates total part of Very fraudulent move higher.

VeraViews has always been upfront about it need for tech Solutions that address ad fraud and other transparency issues. Many video hosting and publishing platforms already use company technology pile. For example, VeraViews officially announced Its merger into Brightcove Market in August 2022 and Hoopla Digital in 2023.

If the integration between VeraViews and Alkimi Exchange successfully adds Transparency and reduce fraud, can serve as a blueprint for future applications in the growing blockchain sector.