Google is working on redesigning its search engine to move from a traditional format that displays search results as a list of links to a new format that mimics new social networks, according to a new report published by the American Wall Street Journal.
According to the report, Google’s search engine redesign will include adding new features such as displaying short video clips similar to social networks like TikTok and Instagram.
The Wall Street Journal report refers to a statement by Google VP Prabhakar Raghavan in the middle of last year when he said that 40% of young people use these social networks when looking for restaurants, for example.
It is clear that Google would like to engage this group of users to search for this type of content in their search engine.
Google also intends to include more search results, topics posted on Internet forums, which means it may prioritize those posts in advanced search results.
According to the report, Google’s biggest feature will be the addition of its AI chatbot, which the company calls Bard, to the search engine.
Google would like to take this step to compete with Microsoft, which in turn recently incorporated the “Bing Chat” feature powered by the famous ChatGPT chatbot into its Bing search engine.
The Google Bard chatbot is still in its early experimental stages and Google is still working on developing it, improving it, making it available for wider use and including more artificial intelligence models that will help it understand the user’s language, respond to queries in the appropriate format . way and give accurate answers to the various questions he is asked.
These anticipated changes will change the way a user interacts with the world-famous Google search engine, whether it’s formulating search phrases or getting results.
Google is looking to incorporate AI tools into the Android system itself, in addition to the various apps and services it provides, similar to what Microsoft is doing now as it has strong partnerships with huge investments in OpenAI, developer of the ChatGPT robot. .
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