During Thursday’s Morning trade, Shares of Omnicom Group Inc. (NYSE:OMC), lost -0.55% to $72.67.
TBWAChiatDay LA declared that it has hired Jerico Cabaysa as Managing Director on the Gatorade business, which has been with TBWA since 2008. As Managing Director, Jerico will lead the Gatorade team on all U.S. and global brand initiatives, reporting to agency President Luis DeAnda.
The move marks a return to TBWAChiatDay for Jerico, who began his career at the agency working as an account executive on the Playstation, XM Satellite Radio and Rock the Vote accounts.
“Jerico has solid agency and client side experience combined with a keen understanding of sport and youth brands, as reflected in the award-winning and culturally engaging work he’s been involved with,” said DeAnda. “As Gatorade continues its evolution from beverage to bona fide athletic brand, I know that Jerico will bring passion, brand smarts and a fresh perspective to the business and to our agency. We are thrilled to have him back in the building.”
Jerico comes to TBWA from Wieden + Kennedy New York, where he was Account Director on the Jordan and Sprite brands. Notably, Jerico led the core team that produced Jordan’s acclaimed #RE2PECT integrated campaign to honor Derek Jeter’s retirement season. Preceding to W+K, Jerico was an Account Director at 180LA, where he led the adidas basketball account and assisted launch NBA great Derrick Rose’s signature shoe.
Omnicom Group Inc., together with its auxiliaries, operates as an advertising, marketing, and corporate communications services company in the Americas, Europe, the Middle East, Africa, and the Asia pacific. It offers services in advertising, customer relationship administration, public relations, and specialty communications areas.
Shares of T-Mobile US Inc (NASDAQ:TMUS), inclined 0.32% to $37.51, during its current trading session.
At an event held in the entertainment capital of the world, T-Mobile (TMUS) declared its landmark 10th Un-carrier move and responded directly to Americans’ surging demand for mobile entertainment by—of all things—unleashing mobile video. Starting this Sunday, video streams free at T-Mobile for subscribers of HBO, Hulu, Netflix, SHOWTIME, Sling TV, STARZ, WatchESPN and more—with more streaming services on the way—without ever burning up customers’ high-speed data. And it’s available to all current and new Simple Choice customers on qualifying plans—at absolutely no extra cost.
On top of that, the Un-carrier recently also amped up its flagship Simple Choice plan—in the biggest update to Simple Choice ever—by doubling the data at every level and cutting the cost of extra gigs. On top of that, families can now get twice as much high-speed data as before—at no extra cost— when everyone gets extra 4G LTE data. And that’s all on the nation’s fastest 4G LTE network, now reaching 302 million Americans and counting.
Taken together, recently’s moves give Un-carrier customers far more data that lasts far longer – prompting T-Mobile President and CEO, John Legere to declare recently “Data Day” – the day the company took its Un-carrier movement to the next level.
“Un-carrier X marks the next step in this revolution, and it is massive,” said John Legere, President and CEO of T-Mobile. “Recently, we’re not only doubling your data in Simple Choice, we’re making your data work a lot harder for you! With Binge On, video streams free from 24 streaming services to start, and more to come! Only T-Mobile would find a way for customers to watch unlimited HBO, Hulu, Netflix, Sling TV and more…without eating into their LTE data, while the Duopoly is squeezing consumers with overage fees and over-buying! T-Mobile is un-leashing entertainment and giving customers exactly what they want!”
T-Mobile US, Inc., together with its auxiliaries, provides mobile communications services in the United States, Puerto Rico, and the U.S. Virgin Islands. The company offers voice, messaging, and data services in the postpaid, prepaid, and wholesale markets.
Finally, Shares of Dicks Sporting Goods Inc (NYSE:DKS), lost -2.51%, and is now trading at $42.70.
DICK’S Sporting Goods, will declare results for the third quarter of 2015 before the market opens on Tuesday, November 17th. A conference call to discuss the results will be held that day at 10:00 a.m. Eastern Time.
Dick’s Sporting Goods, Inc. operates as a sporting goods retailer primarily in the eastern United States. The company provides hardlines, counting sporting goods equipment, fitness equipment, golf equipment, and hunting and fishing gear products; apparel; and footwear products and accessories.