Microsoft’s Bing search engine may replace Alphabet’s Google as the default search engine on Samsung devices, according to The New York Times, reviewed by Al Arabiya.net.
The move could cost Samsung nearly $3 billion in annual revenue for Google.
Bing’s threat to Google search dominance has become more credible in recent months with the addition of OpenAI technology to provide answers to user queries like ChatGPT, according to a Bloomberg report.
After the news broke, Alphabet shares fell 1% during pre-market trading in New York, while Microsoft shares rose less than 1%.
According to IDC, Samsung shipped 261 million smartphones in 2022, all of which run Google’s Android. The Korean company has long-term partnerships with Microsoft and Google, and its devices come preloaded with a library of apps and services from both, such as OneDrive and Google Maps. According to the report, negotiations are still ongoing and Samsung may decide to keep Google as the default supplier.
Google is working on several projects to modernize and update its search services so as not to lose market share. These include adding AI features to existing offerings in a project called “Magi”, which The Times reports employs more than 160 people.
Google spokeswoman Lara Levin said in a statement that Google is excited to introduce new AI-powered features to its search engine and will share more details soon.
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