On Friday, Oracle Corporation (NYSE:ORCL)’s shares declined -1.60% to $36.34.
Oracle (NYSE: ORCL) — The Digital Finance Imperative, new global research from Chartered Global Administration Accountant® (CGMA®), found that CFOs need to rethink how they measure the health of their corporations in the digital age. According to the study, while the majority of a corporation’s value derives from intangible assets such as customer sentiment and brand, few finance professionals surveyed say they can access the right data to measure and monitor these critical elements of their business — just 25% in the case of customer sentiment1.
“Choosing the right KPIs is hard,” notes Richard Wong, Vice President of Finance, LinkedIn. “You need to make sure that the KPIs you choose are measurable, impact the business and that the underlying data is right. The worst thing you can do is not have any KPIs. In the startning, your KPIs may be very simple, and may need to change or evolve over time, but at least you will have KPIs to focus on, to track progress.”
The report, sponsored by Oracle, argues that measuring the business value of such intangible assets through innovative KPIs is only going to grow in importance as digitally enabled business models proliferate. Intangible assets have raised in importance over the last several years and recently account for 80% of the value of companies that make up the S&P 500 Index2. The respondents to the global survey believe the top value drivers for their businesses are customer satisfaction (76%), quality of business processes (64%) and customer relationships (63%).
Oracle Corporation develops, manufactures, markets, sells, hosts, and supports database and middleware software, application software, cloud infrastructure, hardware systems, and related services worldwide.
BB&T Corporation (NYSE:BBT)’s shares dropped -1.60% to $37.22. The market capitalization of BB&T Corporation (NYSE:BBT) is $29.04 billion with the total traded volume of the company is 16.25 million. Turning to market valuation, the Price-to-Earnings ratio is 13.94, the Price-to-Sales ratio is 4.72 and the Price-to-Book ratio is finally 1.16. The dividend yield amounts to 1.08 percent and the beta ratio has a value of 1.06.
BB&T Corporation operates as a financial holding company that provides various banking and trust services for retail and commercial clients. It operates in six segments: Community Banking, Residential Mortgage Banking, Dealer Financial Services, Specialized Lending, Insurance Services, and Financial Services.
Las Vegas Sands Corp. (NYSE:LVS)‘s shares surged 0.86% to $41.53. The market capitalization of Las Vegas Sands Corp. (NYSE:LVS) is $33.05 billion with the total traded volume of the company is 5.55 million. Turning to market valuation, the Price-to-Earnings ratio is 14.94, the Price-to-Sales ratio is 2.70 and the Price-to-Book ratio is finally 4.80. The dividend yield amounts to 2.60 percent and the beta ratio has a value of 1.90.
Las Vegas Sands Corp. develops, owns, and operates integrated resorts in Asia and the United States. The company owns and operates The Venetian Macao Resort Hotel, Sands Cotai Central, the Four Seasons Hotel Macao, the Plaza Casino, and the Sands Macao in Macau, the Peoples Republic of China.
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