On Tuesday, Shares of Yahoo! Inc. (NASDAQ:YHOO), lost -2.15% to $30.90.
Yahoo has accomplished its acquisition of Polyvore.
The acquisition will enhance Yahoo’s consumer and advertiser offerings and together Yahoo and Polyvore will power native shopping ads that drive traffic and sales to retailers. Broadly, Polyvore will accelerate Yahoo’s Mavens growth strategy (mobile, video, native, social).
In addition to natural integrations with Yahoo Style and Yahoo Beauty, Polyvore’s strong media experience, where community-powered content is curated and actionable for shoppers, will enhance the full portfolio of Yahoo’s digital magazines and verticals. Polyvore’s technology brings a proven native ad model, new compelling native ad formats, and strong advertising relationships with more than 350 retailers to Yahoo’s fast-growing native advertising platform, Yahoo Gemini.
With Yahoo’s support and investment, Polyvore products and services will continue to operate. The Polyvore team will join respective Yahoo offices in Sunnyvale, San Francisco and New York and Polyvore Co-Founder and CEO Jess Lee will report directly to Simon Khalaf, SVP, Product & Engineering, Publisher Products at Yahoo.
Yahoo! Inc. provides search and display advertising services on Yahoo properties and associate sites worldwide. The company offers Yahoo Search that serves as a starting point to navigate the Internet and discover information; and Yahoo Answers, which enables users to seek, discover, and share knowledge and opinions across mobile phones, tablets, and desktops.
Shares of Oasis Petroleum Inc. (NYSE:OAS), declined -2.62% to $10.77, during its last trading session, after U.S. crude oil prices fell on concerns that China’s growth is slowing.
WTI crude was down 0.56% to $45.79 per barrel, while Brent crude is rising 4.03% to $49.55 per barrel last afternoon, according to the CNBC.com index.
The international benchmark was trading higher due to German exports that raised 2.4% during July, The Wall Street Journal reports.
Oasis Petroleum Inc., an independent exploration and production company, focuses on the acquisition and development of unconventional oil and natural gas resources in the North Dakota and Montana regions of the Williston Basin.
Finally, Progressive Corp. (NYSE:PGR), ended its last trade with 2.04% gain, and closed at $30.07.
Safe drivers can soon earn discounts on their auto insurance using just their mobile phones. Progressive® Insurance has formally chosen Censio to develop the software for the insurance company’s leading usage-based insurance program, Snapshot. The company will start a pilot of the mobile app with select customers across the country in mid-September.
The Snapshot® mobile app will automatically monitor and measure drivers’ data – such as time of day, mileage and hard braking – to potentially earn a discount on auto insurance through Progressive’s program. At the end of each trip, the mobile app will give drivers personalized information, counting a one to five star rating, a data summary, a map of their drive, and tailored driving tips, to assist them improve their score. New Snapshot customers will have the option to use either the Snapshot app, available for both iOS and Android operating systems, or the traditional telematics device.
Censio is a Boston-based company dedicated to developing mobile technologies for usage-based insurance. The developer’s partnership with Progressive will put its app in consumers’ hands for the first time.
The Progressive Corporation, an insurance holding company, provides personal and commercial property-casualty insurance, and other specialty property-casualty insurance and related services primarily in the United States.
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