Ford Motor Company (NYSE:F) & Google (GOOGL)

During Tuesday’s Afternoon trade, Shares of Ford Motor Company (NYSE:F), gain 2.95% to $14.15, as the company is said to be in talks with Google (GOOGL) to assist build its self-driving cars.

If the contract manufacturing deal is finalized, it’s predictable to be declared during the annual International Consumer Electronics Show in Las Vegas at the starting of January, Automotive News reports.

A Google spokesman would not comment to Automotive News, but did confirm that the company is talking to automakers.

While Ford has trailed most competitors, the company has stepped up efforts to develop self-driving cars earlier this year and said it would expand advanced safety technology, such as automatic breaking and hands-free operation of cars under specific conditions, Reuters reports.

Earlier this month, Ford declared it secured a permit to start testing self-driving cars on public roads in California next year.

Ford Motor Company (Ford) manufactures or distributes automobiles across six continents. The Company operates in two sectors: Automotive and Financial Services.

On the other news report, Ford (NYSE:F) is in talks to create a joint venture with Google to build self-driving cars, multiple sources are reporting, according to Fool

According to the Yahoo Autos report, and a follow-up report by Automotive News that cited an additional “source with knowledge of the project,” the companies appear to be in advanced talks to establish a venture that would combine Ford’s auto-manufacturing expertise with Google’s self-driving technology.

A joint venture would allow both companies to sidestep the liability concerns around self-driving cars. Google has said that it would accept responsibility if its self-driving cars were found to have been at fault in crashes, but Ford may not be ready to go there.

Google, or rather Google corporate parent Alphabet (NASDAQ:GOOG) (NASDAQ:GOOGL), would save the several years and several billion dollars it would take to design, engineer, and mass produce a car to global quality standards from scratch.

Neither company would confirm the talks, though Google did say that it is holding negotiations with automakers. And Ford CEO Mark Fields has said repeatedly that the Blue Oval is open to partnerships with technology companies that would assist it bring more advanced products to its customers more quickly. Fool Report

Shares of Alphabet Inc (NASDAQ:GOOGL), inclined 0.28% to $763.24, during its current trading session.