On Thursday, Shares of Millennial Media Inc. (NYSE:MM), surged 29.85% to $1.74.
AOL declared its continued investment in cross platform programmatic technology for marketers and publishers by signing an agreement to acquire Millennial Media, Inc. (MM), a leading end-to-end mobile platform, for $1.75 per share of Millennial Media common stock.
Following AOL’s recent acquisition by Verizon, which operates the nation’s largest and most reliable wireless network, and its global enterprise-level partnership with Microsoft, today’s declaration further strengthens AOL’s mobile capabilities and underlines its position as the first global mobile media technology company. AOL now operates scaled global content brands, a scaled global content delivery network, a scaled global programmatic advertising platform, and a subscription services platform.
With the acquisition of Millennial Media, AOL will:
- Add a leading supply-side platform for app monetization with over 65,000 apps to its publisher suite of offerings
- Add noteworthy mobile brand advertising scale across ONE by AOL
- Have access to about 1 billion global active unique users and robust addressable and cross-screen targeting capabilities
- Accelerate its mobile position in key international markets, counting Singapore, Japan, UK, France and Germany
- Add world-class engineering, sales and product talent that specialize in mobile to AOL
Millennial Media, Inc. provides mobile advertising solutions to advertisers and developers in the United States and internationally. It offers advertisers the opportunity to reach and engage with their targeted audiences across mobile devices and screens; solutions that enables advertisers to gain insights into the performance of their ad campaigns and to manage their campaigns; and cross-screen device map that allows to associate a single user with multiple online and mobile devices.
Shares of The Procter & Gamble Company (NYSE:PG), inclined 0.17% to $69.93, during its last trading session.
Jon R. Moeller, Chief Financial Officer of The Procter & Gamble Company will be a featured speaker at the Barclays Back-to-School Consumer Conference in Boston, Thursday, September 10, 2015 at 8:15 a.m. ET.
The Procter & Gamble Company, together with its auxiliaries, manufactures and sells branded consumer packaged products worldwide. It operates through five segments: Beauty, Hair and Personal Care; Grooming; Health Care; Fabric Care and Home Care; and Baby, Feminine and Family Care.
Finally, CONSOL Energy Inc. (NYSE:CNX), ended its last trade with 0.42% gain, and closed at $14.23.
CONSOL Energy declared that it will take part in the Barclays CEO Energy-Power Conference in New York on Wednesday and Thursday, September 9-10, 2015.
Executive Vice President and Chief Financial Officer, David Khani, will discuss CONSOL Energy’s strategy during a presentation to attendees at 12:25 p.m. ET, on Thursday, September 10, 2015.
CONSOL Energy Inc., together with its auxiliaries, operates as an integrated energy company in the United States and internationally. The company operates through two divisions, Exploration and Production (E&P), and Coal. The E&P division produces pipeline quality natural gas primarily to gas wholesalers.
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