Apple Inc. (Apple) designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications.
The iPhone 6s is… an iPhone. The best iPhone yet. But it’s also proof that smartphone innovation has plateaued and what we demand most in our newest phones are improvements to the essentials. WSJ
The iPhone 6 and 6 Plus were a raging success because they took care of so many of the complaints users had about the iPhone. We finally got bigger, better screens, a great camera and an easy way to pay wirelessly, all in a sleek aluminum design. In fact, the 6 has felt almost like the perfect smartphone.
On Tuesday, Shares of Apple Inc. (NASDAQ:AAPL), lost -1.57% to $113.40.
Detail News: Apple Inc. (AAPL), declared iPhone® 6s and iPhone 6s Plus, the most advanced iPhones ever, will be available at 8:00 a.m. local time on Friday, September 25 at Apple’s retail stores. Stores will have the new iPhones available for walk-in customers who are encouraged to arrive early.1 Both models will also be available on Friday from AT&T, Sprint, T-Mobile, Verizon Wireless, additional carriers and select Apple Authorized Resellers. Apple also declared the fastest iOS adoption ever, with more than 50 percent of devices already using iOS 9.
Apple itself has said that stores “will have the new iPhones available for walk-in customers”, but that they are “encouraged to arrive early”. Phones can also be reserved from the website and then picked up in store.
As well as being for sale from Apple stores, in the UK the handsets will be available from EE, O2, Three, Virgin, Vodafone and other carriers. They’ll also be able to be bought from Apple’s authorised resellers.
The iPhone 6s will be available for £539 for the 16GB model, £619 for the 64GB model and £699 for the 128GB model. The 6s Plus will cost £619 for the 16GB model, £699 for the 64GB model and £789 for the 128GB model.
“Customer response to the iPhone 6s and iPhone 6s Plus has been incredibly positive, we can’t wait to get our most advanced iPhones ever into customers’ hands starting this Friday,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iOS 9 is also off to an amazing start, on pace to be downloaded by more users than any other software release in Apple’s history.”
iOS 9, the world’s most advanced mobile operating system, brings more intelligence to iPhone with proactive assistance, powerful search and improved Siri® features, all while protecting users’ privacy. Built-in apps become more powerful with a redesigned Notes app, detailed transit information in Maps, and an all-new News app for the best news reading experience on any mobile device.3 The foundation of iOS is even stronger with software updates that require less space to install and advanced security features to further protect your devices.
Apple Inc. (AAPL), is opening up 3D Touch to several third-party developers, too. On the Pinterest app, you can use 3D Touch to search pins, create a board or see what’s trending. Other implementations are coming later. On Dropbox, you’ll be able to view your most recent file, jump to offline files, upload a photo or search. On Facebook, you’ll be able to quickly update your status. Usatoday
3D Touch is something I think you’ll ultimately embrace, but don’t expect to master it right away, even with subtle touch feedback. Even after several days, I sometimes pressed too hard or too gently or wasn’t precise enough. For example, on the iPhone 6, when I press along the left side of the display to get to a multitasking view, I sometimes inadvertently summoned a search screen instead. I also struggled to get the icons on the home screens to wiggle so that I could rearrange them as on older iPhones.
The iPhone 6S and 6S Plus come in four finishes - silver, gold, space grey and rose gold - and come in two sizes that match last year’s handsets measurements.
The phone also has a new, much faster chip Apple’s Phil Schiller says is t
he ‘fastest ever in a phone’.
Apple has also boosted the camera to a 12 megapixel iSight camera to boost picture quality, and it can now record video in 4K.
Apple has a new 9x chip to power the device, described as ‘desktop class performance’.
Apple showed off new apps for the TV, including a special multiplayer version of the hit game Crossy Road, and a version of the Gilt shopping site.
Apple unveiled new gold and a rose gold ‘pink’ version of its Sport watch, along with new band colours.
Apple Inc. designs, manufactures, and markets mobile communication and media devices, personal computers, watches, and portable digital music players worldwide. The company also sells related software, services, accessories, networking solutions, and third-party digital content and applications.
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