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Sunday 11 October 2015
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Mix Active Movements: Vereit Inc (NYSE:VER), Zynga Inc (NASDAQ:ZNGA), Texas Instruments Incorporated (NASDAQ:TXN)

On Thursday, Shares of Vereit Inc (NYSE:VER), gained 0.12% to $8.14.

The total volume traded on Thursday accounted for 8,713,100. The high and low price for the day was $8.27 and $8.03 respectively. The stock, as of recent close, has shown weekly upbeat performance of 5.30% which was maintained at -10.06% in this year.

VEREIT, Inc. is a publicly owned real estate investment trust. It owns and acquires single tenant, freestanding commercial real estate that is net leased on a medium-term basis, primarily to investment grade credit rated and other creditworthy tenants.

Shares of Zynga Inc (NASDAQ:ZNGA), inclined 2.07% to $2.46, during its last trading session.

Zynga, declared the launch of Sponsored PLAY, a first-of-its-kind engagement advertising product for social games. The products are developed by Zynga’s recently launched Studio E, an in-house studio focused on the creative ideation and development of high-engagement, in-game brand integrations. SponsoredPLAY, the first gamified ad from Studio E, offers players value in the game they are playing in exchange for engaging with brand advertisers.

“At Zynga we believe the next wave in mobile advertising will be SponsoredPLAY. Social games are one of the top entertainment activities consumers take part in on their mobile devices, and SponsoredPLAY offers a new way for brands to reward and engage users in game,” said Julie Shumaker, Vice President of Global Brand Sales, Zynga. “Our new SponsoredPLAY engagement ad products deliver advertisers noteworthy brand lift by offering players content that is rewarding, additive to gameplay and improves the overall gaming experience.”

During a SponsoredPLAY beta, Zynga worked with a number of top brands such as Progressive® Insurance on a series of SponsoredPLAY executions. Zynga’s Studio E created FarmVille-themed, partner branded, gamified ad engagements in FarmVille: Harvest Swap, FarmVille 2: Country Escape and FarmVille 2 that closely tied to the core gameplay of these games. These SponsoredPLAY ads offered players a unique way to engage with brands through new content and an experience that felt authentic to the game they were playing. Social is also at the core of these experiences, and Studio E designed them with a Twitter integration to assist spread organic buzz and improvement engagement.

Zynga Inc. develops, markets, and operates online social games as live services played on the Internet, social networking sites, and mobile platforms in the United States, Asia, and Europe. The company offers its online social games under the FarmVille, Words With Friends, Zynga Poker, Hit It Rich! Slots, CSR Racing, FarmVille 2: Country Escape, NFL Showdown, New Zynga Poker, New Words With Friends, Wizard of Oz Slots, Looney Tunes Dash!, CSR Classics, and Clumsy Ninja names.

Finally, Texas Instruments Incorporated (NASDAQ:TXN), ended its last trade with 0.94% gain, and closed at $51.52.

Texas Instruments, declared its SimpleLink Wi-Fi wireless microcontroller (MCU) easily and securely connects IoT endpoints to the Amazon Web Services (AWS) cloud for remote administration and data analysis. The AWS IoT Software Development Kit (SDK) is now available for TI’s low-power SimpleLink Wi-Fi CC3200 wireless MCU LaunchPad kit, enabling developers to quickly establish a connection to AWS IoT services and right away start development on their IoT designs.

TI’s SimpleLink Wi-Fi CC3200 wireless MCU LaunchPad is an evaluation kit for the industry’s first single-chip, low-power Wi-Fi solution with a built-in programmable MCU. The CC3200 LaunchPad comprises a temperature sensor and an accelerometer, but through add-on BoosterPack™ plug-in boards, it enables easy integration of additional sensors to assist developers prototype their IoT applications. Developers can now leverage the SDK to store and analyze sensor data, trigger actions and interact with their cloud-connected designs and products from mobile and web applications.

“We are happy our customers can now leverage AWS IoT to build cloud-connected products for the Internet of Things on a global scale,” said Avner Goren, General Manager of Planned Marketing, Embedded Processing at TI. “AWS IoT assists TI expand on its commitment to easily add embedded Wi-Fi and Internet connectivity to a wide-range of home, industrial and consumer electronics.”

Texas Instruments Incorporated designs, manufactures, and sells semiconductors to electronics designers and manufacturers worldwide. It operates through two segments, Analog and Embedded Processing. The Analog segment offers high volume analog and logic products for automotive safety devices, touch screen controllers, low voltage motor drivers, and integrated motor controllers; and power administration products to enhance the efficiency of powered devices using battery administration solutions, portable power conversion devices, power supply controls, and point-of-load products.

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