On Monday, Shares of JD.Com Inc (ADR) (NASDAQ:JD), lost - 3.32% to $25.88.
JD.com, declared partnerships with Australian brands Blackmores, a leading Australian natural health company, and Sanger Australia, the Australian meat sales and marketing business of the Bindaree Beef Group. Both brands will be available through JD.com’s direct sales channel and will use the company’s industry-leading same-day delivery capabilities. Sanger Australia will also leverage JD.com’s cold chain logistics network to ensure that its meat products are delivered fresh to Chinese customers from Australia.
The declarations follow the successful launch in late June of a dedicated Australian Mall for authentic imported Australian products on JD.com’s cross-border platform, JD Worldwide. Since its launch, dozens of Australian brands have successfully sold their products to Chinese consumers through Australian Mall. The most popular product categories in the first two months of the program comprise healthcare, baby care products, and fresh food.
“We’re happy to be working with leading Australian brands to build winning ecommerce strategies for this market and assist them take advantage of our large and growing base of upwardly mobile Chinese consumers,” said Carol Fung, Vice President of JD.com and President of JD.com’s FMCG Business Unit. “Blackmores is a long-time partner, and we are very excited to be expanding the range of their outstanding healthcare products available to our rapidly growing user base. With demand for Australian fresh produce growing exponentially, the addition of Sanger Australia’s world-class beef to our platform is an outstanding development for our customers.”
JD.com, Inc., through its auxiliaries, operates as an online direct sales company in the People’s Republic of China. It primarily offers electronics and home appliances products; and general merchandise products, counting audio and video products, and books.
Shares of Yandex NV (NASDAQ:YNDX), declined -1.21% to $12.20, during its last trading session.
Yandex.Direct, changed its auction system and introducing new ranking rules for paid search results. Starting tomorrow, instead of a generalized second-price auction (GSP), Yandex.Direct will be using a Vickery-Clarke-Groves (VGC) auction to serve ads in the premium positions on its search engine results page (SERP) and the SERPs of websites in the Yandex Advertising Network. Ads competing for the ad block on the SERPs will be selected based on their quality, in addition to advertisers’ bids. These changes are aimed at providing Yandex’s advertising clients with maximum traffic at an optimal price, while serving the ads that are most relevant to our users.
“Changes in Yandex.Direct respond to changes in the advertising market. Cost of traffic and return on investment have become more important than having ads in premium positions. The second-price auction doesn’t allow advertisers to fully benefit from running their ads in top positions. They tend to prefer paying less for lower positions at the expense of additional clicks. Now, we’re changing the rules so that attracting more traffic will become more efficient for our advertisers,” says Eugene Lomize, head of monetization at Yandex.
The second-price auction pushes advertisers to pay for their clicks a price that is defined by their closest competitors. In the VCG auction, the cost-per-click price is based on the difference between the amount of traffic in different ad positions. If an ad in the top position yielded 15% more clicks than it would have done in the second position, the advertiser would pay only for these additional clicks if their ad moved up from the second position to the top. In contrast to the second-price auction, the cost of baseline clicks in the VCG auction remains the same regardless of the ad’s position. The average cost per click grows in proportion to the increasing amount of traffic, making advertisers compete for additional traffic.
Yandex N.V. operates an Internet search engine in Russia and internationally. The company offers search, location-based, personalized, and mobile services that enable users to find information, and communicate and connect over the Internet from desktops and mobile devices; and localized homepages for specific geographic markets.
Finally, Lannett Company, Inc. (NYSE:LCI), ended its last trade with -3.85% loss, and closed at $47.95.
Lannett Company declared that it will report financial results for its fiscal 2015 fourth quarter and full year on Tuesday, August 25, 2015 after the market closes. Lannett administration will host a conference call that same afternoon at 4:30 p.m. Eastern (1:30 p.m. Pacific) to review the company’s performance and answer questions.
Lannett Company, Inc. develops, manufactures, packages, markets, and distributes generic versions of branded pharmaceutical products in the United States. It offers solid oral, extended release, topical, nasal, and oral solution finished dosage forms of drugs that address a range of therapeutic areas, in addition to ophthalmic, patch, foam, buccal, sublingual, soft gel, and injectable dosages.
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