On Thursday, Shares of Facebook, Inc. (NASDAQ:FB), gained 1.17% to $90.95.
Facebook is attempting to convince advertisers, especially those who use video, that their money will be better spent if they advertise with them through mobile phones instead of TV as the new generations use mobile phones more than TV.
Brands want to be where consumers are, but when it comes to mobile, marketers are still treading lightly.
Sandberg also addressed how Facebook, which has 1.49 billion users globally, is aiming to lure advertising dollars away from TV networks in the U.S. This week, the company introduced a feature that lets advertisers buy online video ads similar to the way they purchase commercials on TV.
Facebook Inc (NASDAQ:FB) said that it was involved in brand awareness maximization enabling advertisers to maximize the reach, in addition to, the attention.
eMarketer, an independent market research company, suggests that spending on digital video ads is increasing fast and is estimated to grow 13 percent by 2019 and reach about $15 billion.
On other hand, Facebook, Inc. (FB) declared that the company’s third quarter 2015 financial results will be released after market close on Wednesday, November 4, 2015.
Facebook will host a conference call to discuss its results at 2 p.m. PT / 5 p.m. ET the same day. The live webcast of the call can be accessed at the Facebook Investor Relations website at investor.fb.com, together with the company’s earnings press release, financial tables and slide presentation.
Following the call, a replay will be available at the same website. A telephonic replay will be available for one week following the conference call at 404.537.3406 or 855.859.2056, Conference ID: 50915228.
Facebook, Inc. operates as a social networking company worldwide. It provides a set of development tools and application programming interfaces that enable developers to integrate with Facebook to create mobile and Web applications.
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